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Service: Get Started-Look and Feel

Developing a Look and Feel for your site that will truly reflect your organization, company or product is very important. It can also be less difficult if you take some time to think about the "image" you want to project before we start any work on your site.

What we want you to do is think carefully about what your organization is about and how you want others to see it. The following word-pairs have been chosen to create ideas of general feelings and are not to be taken literally. Check off a box at the intersection you feel most closely reflects the balance between the two extremes. For example, you may not think of your company as "feeling" either "new" or "old" in which case you might want to check off the box right in the middle.

Mark your answers as quickly as possible, without trying to add specific meaning or interpretation to the word-pairs. After you're finished print a copy for yourself and/or click on "Send" and we'll keep a copy of it for you, too.

Look and Feel
Name
Organization
Email Address
Word Pairs
Subtle Bold
Simple Complex
Contemporary Traditional
Expensive Cheap
Formal Casual
Organic Geometric
Bright Dull
Light Dark
Elegant Unrefined
Unique Common
Fresh Unchanged
Conservative Liberal
Polished Rough
Large Small
Hard Soft
New Old
Heavy Light
Passive Aggressive
Quiet Loud
Calm Chaotic
Familiar Foreign
Imaginative Common
Loose Controlled
Balanced Lopsided
Wholesome Worldly
Sophisticated Naive
Finished Fragmented
Fast Slow
Rural Urban
Hot Cold
Serious Humorous
Action