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Reference: Internet-Search Engines

Search engines are specialized Sites that allow you to search for other Sites that contain information on a particular topic. Usually, you simply enter a topic and the Search Engine will return a list of Sites that relate to your topic.

Search Engines are basically the electronic equivalent of the Yellow Pages. They are particularly important if your Site's target audience includes people who need to find your product or service, but who aren't aware of your company or organization's existence.

Other References

To find out how Search Engines list search results, please see the Search Engine Watch article, "How Search Engines Work." You'll discover that every search engine works differently.

To discover the best ways of finding your Web pages in the major search engines, visit http://searchenginewatch.com/webmasters/checkurl.html. Keep in mind that some engines make it easy to confirm that your web page is in their catalogs. With others, it can be more difficult.

Trying to do better searches? Forget power searching. Don't worry about learning to do a "Boolean" search. All most people need to know is a little basic "search engine math" in order to improve their results. Come learn how to easily add, subtract and multiply your way into better searches at your favorite search engine at http://searchenginewatch.com/facts/math.html.

Pay for Placement

For those who are considering to be placed via pay for placement can look at this reference page that contains articles that provide more information about some of these programs and paid issues in general.