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Reference: Internet-Audience

You've built a great site, but who's out there in "cyberspace"? There are plenty of polls and surveys on this topics and the results vary widely. We decided to use the information provided by Survey.net, a nonprofit web survey site. Their survey of demographics had over 12,000 respondents.

Age

Let's start with the basics. The largest age group, which comprised 26%, was 26-30 year olds. The smallest audience was people over 50 - only 5%. Other age categories were 17% for 22 -25 and 12% for both 31-35 and 41-50. In general, sites for senior citizens and children may not have as wide an audience as sites that appeal to people in their 20s to 50s (and that's a lot of people!).

Gender

Gender demographics may or may not be relevant to your site. One of our clients sells clothing specifically for women, but on the whole, men and women can be interested in similar sites. However, it does appear from the survey that there are quite a few more men surfing the web. The figures show 70% men and 30% women.

Education

The next category is educational background. The current data is similar to the surveys we read years ago: Most people on the web are well-educated. Only 7% haven't finished high school and less than 6% haven't continued past high school.

Occupation

It makes sense that because most of the people surveyed are well educated, 57% also have professional occupations. The largest occupation is, not surprisingly, students, who make up 37% of the people surveyed. The other occupations break down as follows: 23% are in the service industry; 12% are in publishing and less than 7% are in either sales, manufacturing, or goverment.

We hope this latest survey information helps you better understand the internet audience. Remember to investigate this yourself to make your own determination about whether the Internet can aid your organizational efforts or not.